What Is Social Media Definition and How It Work With SEO ?
WHAT IS SOCIAL MEDIA & HOW IT WORKS WITH SEO
Social Media: – Media, the most common word for today’s generation, media is playing all vital roles for all of us for so many years. As we know that the most popular mode of sharing information with single or a bunch of peoples including family members, friends, official staff’s is media via various sources like e-mailing, chatting, messaging and many more. Various trends keep on highlighting as the time passes –
For 70’s – 80’s crowd is mostly dependent on radio technology to get various information’s, period from 80’s to 90’s give high demand to television industry and it become the most commonly used trend for the information sharing.
Early 90’s give birth to all new technology that no one knows one day will change the means of communication all over the world and this term is commonly known in between the crowd is internet. The word internet changes all the waves of communication, starting from simple text based websites to share information with the world wide users, this trend facilitate internet users with all the new features of sharing information and to remain connected with each other.
The most powerful innovation given by internet to its user is the term SOCIAL MEDIA. Social media are such websites over internet that are used as computer-mediated tools by the help of which various internet users are able to create, share or exchange their thoughts, information’s, views, ideas and the multi-media (pictures, audios, videos) etc with virtual communities and network (commonly called as avatars) over the internet.
Some of the most common example of social media websites is –
Social Bookmarking – It is a method that allows internet users to interact with other internet users by classification of websites and keep searching through websites tagged or bookmarked by other peoples
Social News – This method provides the facility to interact with internet users by voting for the articles posted by professionals or some common man and commenting on them.
Social Networking – This is a method of getting connected with friends and others, interacting with them, commenting on profiles, images and other elements. Joining group of users and then having a good and healthy discussions with them.
Social Photo and Video Sharing – This method of social media facilitate users to allow them to share photos, videos etc and commenting on user submissions
Wikipedia or Wikia or Wikis – Interact by adding articles and editing existing articles.
Social media with SEO – Social media and Search engine optimization are the two tools that are closely bounded technologies. Both of these tools are mostly used to hub on creating an appeal identity that of course attracts visitors. Social media play’s an important and vital role in the effective boost up of SEO. Various social media practices can be used to make the SEO work better for your site, the most commonly used social media practices in order to boost up the SEO of any website will be as follows –
Growing Your Number of Followers – The total number of followers and connections your social media profiles contain does have a significant influence on your rankings.
Encouraging External Inbound Links – Social media is also useful because it encourages more external sites to link to your content, and the more diverse external links you have, the more authority you’ll gain in Google’s eyes.
Optimizing Your Posts for Searched – This strategy also relies upon pre-existing content, but it opens a secondary channel for search. In addition to news articles and Knowledge Graph entries, Google also tends to favor popular social media updates in the top sections of its SERPs.
Influencing Social Sharing – Social sharing contributes to a brand’s authority much in the same way that external links do.
Locally-Optimized Posts – Social media also provides a perfect opportunity to engage you in the local community, sending local-specific authority signals to major search engines.
Increasing Brand Awareness – This may seem like more of a branding advantage than a specific SEO advantage, but the SEO benefit is significant.
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